Exercise

Step 1: Take the strongest patterns from your moodboard and translate them into clear creative guidelines. These include:  your core visual concept, color palette, typography, photography style, lighting, textures, art direction, recurring symbols, and other recognizable elements.

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Step 2: Be specific enough that another creative person could look at your brand book and understand how to create something that belongs in your world without making everything look identical.​​​

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Source

​Brito, Natasha. The Iconic Artist Blueprint. Online course material. AUSTERE. (Accessed: 23 September 2026).​