Exercise

Step 1: Choose an object to use as your hook/lyric book, and take it with you everywhere. For me, this is the Notes App on my iPhone.

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Step 2: Write down every hook/lyric that comes to you, whether you stumble upon it or come up with it yourself."Under each title, note down images, premises, or actual lines of lyric. They make or may not make it to your final draft, but they’ll help you recapture the initial spark you were feeling when you first got the idea"(Blume, 2008, P. 34).

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Step 3: Bring your hook/lyric book with you to songwriting sessions."Bring your hook book to cowriting sessions and periodically review your titles. You never know when one of them will jump out and demand to be written" (Blume, 2008, P. 34).

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Theory

"A hook book is a list of titles and ideas. (…) When you get that great title or idea, you’d better have a pen in your pocket, or a miniature tape recorder handy. Be sure to write down or record it. Even those ideas that you are sure you won’t forget can easily get lost along the way (…) Under each title, note down images, premises, or actual lines of lyric. They make or may not make it to your final draft, but they’ll help you recapture the initial spark you were feeling when you first got the idea. Bring your hook book to cowriting sessions and periodically review your titles. You never know when one of them will jump out and demand to be written" (Blume, 2008, P. 34). 

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Source

Blume, J. (2008) Six Steps to Songwriting Success: The Comprehensive Guide to Writing and Marketing Hit Songs. 3rd edn. New York: Billboard Books.